Strategy is not a potpourri of 20 things to do.

Some say Strategy is about doing less not more.

They may be right but only scratching the surface.

Because Strategy is not really about doing.

Strategy is what happens once one understands.

When one understands, there is 0 risk of not executing.

Having understood, the doing follows with no effort or force.

When one does not understand, execution may happen, or it may not.

If it does, it is rarely coherent.

When one does not understand, one drifts away from the strike zone.

Some grow, but in the wrong direction.

Others stagnate.

Some shrink.

Most move away from their core. None achieve their potential.

Understanding requires open eyes.

Most think their eyes are open failing to realize they have glasses on distorting reality.

Understanding is out of reach.

A blind person has a better chance.